For FHA-Approved Lenders

Exclusive first-time HECM leads. Pre-screened. Consented. Yours.

HomeBridge qualifies homeowners 62+ through an education-first funnel, captures explicit TCPA and voice consent, then routes each lead to a single lender — not four.

Apply for the pilot →

What you get

Every lead delivered to your CRM meets all of the following criteria:

Age 62 or older (self-reported, confirmed via age-band field)
Primary residence only — no investment or vacation properties
Located in one of 17 covered states
Significant home equity (value bracket captured at intake)
No prior HECM — first-time applicants only
Explicit TCPA consent + voice consent, timestamped
Motivation field (retirement income, home repairs, healthcare, etc.)
Lead score based on equity bracket, motivation, and engagement depth

Why exclusive matters

Most lead vendors sell the same contact to four to six lenders simultaneously. The homeowner gets six calls before noon and stops answering. Your team burns time on a cold contact.

HomeBridge routes each lead to one lender. You're the first call, not the fifth. Conversion rates on first-contact exclusive leads are materially higher — and your loan officers stay motivated because they're not racing a field.

Sample lead card

Anonymized example of the data delivered per lead:

Sample Lead — Anonymized

Age band	68–74
State	Florida
Home value	$450k–$600k
Est. equity	Full payoff — no mortgage
Motivation	Supplement retirement income
Consent	✓ TCPA + Voice
Consent time	2026-06-04 14:32 UTC
Lead score	84 / 100

Pilot terms

Volume cap

Pilot cohort limited to a small number of lenders per state. First approved, first served.

Per-lead pricing

TBD — range to be set by the operator. Disclosed before you commit.

States covered

17 states + DC. You only receive leads in states where you're licensed.

Refund policy

Full credit on any lead that fails our qualification criteria (duplicate, wrong age, not primary residence).

Contract

No long-term commitment. Pilot runs month-to-month. Cancel with 7 days notice.

Delivery

Real-time webhook or daily CSV — your preference. CRM integration available on request.

Compliance

TCPA: Every lead records express written consent, consent timestamp, and IP address at the point of intake. Consent language covers phone calls, SMS, and pre-recorded messages.

FHA HECM: HomeBridge content is reviewed against HUD Mortgagee Letter guidance. No misleading claims about loan amounts or proceeds.

Reg B (ECOA): Our intake form does not collect race, national origin, sex, or other protected class information. Age is collected solely to confirm 62+ eligibility, which is a permitted HECM underwriting criterion.

Not a lender or broker: HomeBridge is an independent educational resource and lead marketplace. We do not originate, underwrite, or fund mortgage loans. We do not hold an NMLS license and are not required to. Lender partners are solely responsible for their own compliance obligations under applicable mortgage lending law.